ALO tapped The Brand Agency to amplify its partnership with Jimmy Butler during the Met Gala, where the star athlete wore a fully-custom ALO look on at fashion’s biggest night.

The Brand Agency aimed to leverage the growing intersection of sports and fashion to drive meaningful visibility across sports, style, and pop culture-focused media during one of the most media-heavy moments of the year.

As a result of our outreach efforts and relationships, The Brand Agency secured 10 billion media impressions and 20 unique articles.

Coverage included hits with Vogue, GQ, and Harper’s Bazaar, just to name a few. In addition to these mentions, our team secured a standalone piece with EBONY, which chronicled ALO and Butler’s relationship and road to the Met Gala look.