Zendaya x Mane Addicts

Press Coverage

The Challenge

Contrived by celebrity hairstylist, Jen Atkin, Mane Addicts is a revolutionary online platform that provides viewers with top-of-the-line knowledge on hair styling, care, and the latest trends. From step-by-step “how to’s” to elaborate city guides outlining each location’s hottest salons, Mane Addicts is the go-to destination for anyone seeking world class advice on hairstyling and care. In collaboration with budding actress Zendaya and acclaimed hairstylist, Larry Sims, Mane Addicts produced a stunning and exclusive editorial feature for the website’s “Mane Muse” dropdown.

The Strategy

The Brand Agency strategically pitched the shoot to news outlets across multiple platforms, such as BuzzFeed, The Daily Mail, People, MTV, Seventeen, and TeenVogue, and successfully secured over 87 million impressions. This helped establish Mane Addicts as the go-to web space for impeccably curated, hair-centric editorial coverage.

The Result

The Brand Agency was delighted to secure more than 1,87,112,677 impressions across multiple media platforms for this campaign. Among the successes were articles on Seventeen, Teen Vogue, People, MTV News and more.

Zendaya x Mane Addicts​

The Challenge

The Strategy

The Result

Zendaya x Mane Addicts