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Motorola Tech3 x Vanessa Hudgens​

The Challenge

The Brand Agency was tasked with generating mainstream entertainment buzz around their new Motorola Tech3 3-in-1 Smart True Wireless Earbuds. The holiday season is the busiest, most cluttered time of the year when countless brands fight for a piece of consumer mindshare. Breaking through the clutter to effectively reach consumers is difficult and must be executed strategically. ​

The Strategy

To differentiate ourselves from every other brand and product during the holiday season​, The Brand Agency tapped into their roster of celebrity relationships to break through the noise and reach our target key audience. The Brand Agency handled A-Z: vetting talent, negotiating contracts, coordinating a celebrity photoshoot with proper PPE and COVID safe measures, as well as disseminating the celebrity photos to press for media coverage.​

The Result

Overall, the media campaign included traditional media placements, and talent recruitment of a mainstream celebrity, Vanessa Hudgens for a paid paparazzi-staged photo. As a result, The Brand Agency secured highlights included media placements in media outlets including E! News, US Weekly, InTouch Weekly, Hollywood Life, and Life & Style Weekly to name a few.

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