The Brand Agency was tasked with generating mainstream entertainment buzz around their new Motorola Tech3 3-in-1 Smart True Wireless Earbuds. The holiday season is the busiest, most cluttered time of the year when countless brands fight for a piece of consumer mindshare. Breaking through the clutter to effectively reach consumers is difficult and must be executed strategically.
To differentiate ourselves from every other brand and product during the holiday season, The Brand Agency tapped into their roster of celebrity relationships to break through the noise and reach our target key audience. The Brand Agency handled A-Z: vetting talent, negotiating contracts, coordinating a celebrity photoshoot with proper PPE and COVID safe measures, as well as disseminating the celebrity photos to press for media coverage.
Overall, the media campaign included traditional media placements, and talent recruitment of a mainstream celebrity, Vanessa Hudgens for a paid paparazzi-staged photo. As a result, The Brand Agency secured highlights included media placements in media outlets including E! News, US Weekly, InTouch Weekly, Hollywood Life, and Life & Style Weekly to name a few.
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