Our challenge was to make sbe’s Doheny Room a venue respected for its food but also well known for its nightlife. Through an immersive influencer program and media campaign, we were able to successful turn Doheny Room into the latest West Hollywood hotspot for Angelenos, celebrities, and influencers alike.
The Brand Agency created a targeted influencer and press program to ensure Doheny Room was always top of mind among A-listers, regional press and tastemakers. Our pitching efforts and angles reached a variety of media outlets in the hospitality, entertainment, and lifestyle landscapes.
The Brand Agency connected brands like Apple, Beats by Dre and Fox to the venue, and were proud to oversee the intimate events and celebrations the brand held. Our team secured features on Doheny Room in national and regional outlets including Architectural Digest, W Magazine, People, Us Weekly, TimeOut, Thrillist, InTouch, Life & Style, Star, Celebuzz, and Urban Daddy.
