The Brand Agency developed a strategic communications roadmap for Rebel Girls which proved to be a complete success, as we were able to secure coverage on top tier media outlets on behalf of the brand. As a result, The Brand Agency secured over 12,800,835,464 media impressions on behalf of the Rebel Girls. Highlights included but were not limited to media placements in outlets including Forbes, PopSugar, Publisher’s Weekly, Good Housekeeping, TODAY, Washington Post, San Francisco Chronicle, and more.
We also partook in media preparations towards a successful event where editors tuned in to participate in the first of its kind Rebel Girls Digital Book Fair and engaged talent, such as Ava Michelle, to read excerpts from the Rebel Girls books to audiences on social media amidst the coronavirus crisis. As part of our strategic approach, we also highlighted the specialness of each episode of the Rebel Girls podcast and drew media attention to its subjects, narrators and discussion topics.