Keeping up with their sexual wellness identity, PLAYBOY has entered the cannabis playing ground with the launch of their very own sexual wellness CBD products. The Brand Agency focused on promoting PLAYBOY in this new light and locking in relevant press coverage to put them at the top of the CBD market.
To succeed during PLAYBOY’s sexual wellness revolution, it was imperative for us to reach out and pitch to applicable news outlets in business, pop culture, and women/men’s health. We were able to secure features in top digital channels that were able to shed light onto PLAYBOY’s newest business endeavor.
Through our efforts, The Brand Agency was able to get PLAYBOY’s foot in the door among the CBD/Cannabis industry with their features on Forbes, AdAge, Benzinga and Trend Hunter.
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