Oliver Peoples, an American luxury eyewear brand was about to embark on an important partnership with luxury publisher Assouline. The high-end accessories brand would be launching their premiere title, California As We See It, and they needed an Events, PR and Communications strategy to amplify this once-in-a-lifetime partnership. The Brand Agency was tasked with finding a consumer market for the title in an already crowded space. The firm was also brought on to plan an event that would provide cache and speak to both brands’ legacy and position in the luxury market. All of this had to be achieved against the backdrop of the new CEOs tenure at Oliver Peoples.