For the opening of NYX’s newest store in California, our team worked to integrate the brand into the local community. We targeted regional bloggers and influencers for coverage. Top beauty social media stars were invited to the exclusive launch of the store. During the event, our team worked onsite to manage press and interviews, welcome media and manage bloggers. Influencers were able to explore the products, sample them, and get henna tattoos as a memento of the event.