
The Challenge
n:philanthropy is a clothing brand dedicated to ‘giving a damn.’ They donate 10% of their net proceeds to organizations keen on pediatric cancer research and animal welfare. Just days ahead of her “Me!” single release, Taylor Swift was spotted wearing n:philanthropy’s Harlow BFF Tie Dye Tee while out and about in New York City. The Brand Agency was tasked with ensuring brand awareness for n:philanthropy when media outlets were using this image of Taylor.