Fashion entrepreneur Armen Gregorian sought out to expand his presence in the consumer world by starting a cannabis line called Mind at Ease, or simply, Mae. The Brand Agency strived to keep Mae and Armen top-of-mind in business press through specific and dynamic strategies that would help secure future investment. Our team aligned him with relevant outlets to secure press coverage and increase brand awareness.
By working closely with Armen and strategically setting goals to solidify his brand’s exposure, our team was able to lock in a variety of features due to our broad range of contacts in business, fashion, and pop culture. We also secured the first interviews of his storied career in outlets including Forbes and WWD.
Our team’s efforts resulted in secured headlines spanning major business, startup and fashion/cannabis publications. The attention resulted in investment action. Our team also secured endorsements from A-list entertainment personalities to create a halo of cool around the brand. Various features on leading outlets in both the business and pop culture realms, as well as one-on-one interviews with WWD and Forbes were attained. We successfully increased brand awareness for Mae with celebrity/ influencer gifting.
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