Luxury house LVMH is well known globally for some of its iconic spirits. That being said, the heritage brand had never ventured into the world of tequila. Recognizing its popularity, LVMH wanted to launch a product that gave a nod to the house’s luxury heritage but that also felt authentic to the market. Dom Perignon’s President was put to the task and he hand selected our team to handle PR and communications for the launch. In addition to fleshing out a full communications plan and PR roadmap, our team orchestrated a Los Angeles launch event.