A well-known brand in niche circles, Liquid I.V. needed to leverage its popularity to lend its young CEO Brandin Cohen credibility in the space. Our team surveyed the brand’s upcoming initiatives and built out a communications roadmap and narrative lane for Cohen. In the middle of our campaign, the world shut down due to COVID-19. Our team quickly acted to pivot our strategy while keeping major campaign goals intact. We leveraged the brand’s efforts with frontline works, product launches and brand milestones to secure creative coverage for the CEO. All coverage weaved a cohesive narrative of the Founder and CEO, Brandin Cohen, as a thought leader, philanthropist and world-changing visionary.