Jellysmack

Building a Brand that Builds Creators

The Challenge

Just behind the Walt Disney Company and ViacomCBS, Jellysmack is the third largest U.S. company in monthly unique social media views, according to Tubular Labs. However many people are unfamiliar with Jellysmack and its Creator Program, which helps some of the world’s most popular video content creators expand their audiences on other platforms, including Facebook, Snapchat and more. Jellysmack tapped The Brand Agency to create visibility for their Creator Program, newest additions to their creator partnership roster and the company overall in the media.

The Strategy

We leveraged Jellysmack’s announcement about their newest partnership with globally-recognized YouTuber, PewDiePie, to leverage media stories about the company and their Creator Program. The Brand Agency also works with Jellysmack to tie their Creator Program to cultural moments and holidays. For Valentine’s Day, we peeled back the curtain on the popularity of “creator couples” and used Jellysmack’s proprietary data to place stories about why society is so infatuated with social media couples surrounding the holiday.

The Result

Leveraging Jellysmack’s announcement about PewDiePie joining their Creator Program and tying their proprietary data to culturally relevant events and holidays like Valentine’s Day resulted in over 527,699,921 media impressions. Our efforts landed Jellysmack and their Creator Program in top tier outlets like Forbes, Variety, Business Insider, The New York Post, the Associated Press and more.