
The Challenge
The Brand Agency worked to build brand recognition and reintroduce Diesel as the “go to” denim brand among Hollywood’s A-List celebrities. We focused on dressing, seeding product, and event invites for Diesel and Diesel Black Gold with women, men and celebrity kids. Our goal was to develop a key influencer and press initiative plan to motivate consumers to look to Diesel as the denim brand worn by Hollywood’s elite.