As AOR, The Brand Agency helped footwear brand Creative Recreation launch their campaign and new collection with popstar Nick Jonas, “1410.” To celebrate the collaboration, the brand held an event at The Grove in Los Angeles and tasked us with securing press coverage of the event, as well as inviting relevant influencers.
Our team worked to invite press, influencers and fans for an exclusive meet-and-greet with the designer. Our team staffed the event as well, and developed a gifting strategy to secure mention of 1410 in many influential circles. Guests left with a pair of signed Nick Jonas collection sneakers, a professional photograph taken of them meeting the star.
Our team worked after highlighting the event in top outlets, securing over 150 MILLION unique impressions. Leading online publications like Los Angeles Times, Esquire, Just Jared and more featured the launch on their sites.
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