COVERGIRL seldom hosts events on the West Coast. Knowing The Brand Agency has deep roots and strong connections in the entertainment industry, which dominates Los Angeles, COVERGIRL tapped us to secure top-tier, likeminded Generation Z-friendly talent to appear at their Clean Fresh launch event and post images from the celebration on their social media accounts with relevant tags and hashtags both on their static Instagram pages and in their stories.
Knowing we had to utilize talent that would resonate with the predominantly Generation Z audience COVERGIRL was trying to reach with this event, The Brand Agency curated an extensive list of relevant, media-genic women within this demographic. From there, we leveraged our relationships with talent agents, managers and publicists to gauge interest, availability and fees. We liaised with the COVERGIRL team to relay information about each option and decide which names would be the best fit for the occasion. We negotiated the contract points with our contacts, orchestrated photos and social media posts for each girl on-site at the event, and ensured payments were made.
The Brand Agency successfully orchestrated appearances, photos, and social media posts from Generation Z-friendly talent including Sydney Sweeney, Peyton List and Sadie Stanley on behalf of COVERGIRL for their Clean Fresh Los Angeles launch event.
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