ColourPop’s Cyber Week Deals

The Challenge

ColourPop Cosmetics was set to launch their Cyber Week deals for the upcoming holiday season. The Brand Agency was tasked with breaking through the noise of the Black Friday & Cyber Monday buzz and secure stories surrounding the news of ColourPop’s exciting sale a week before Black Friday. Most stories and roundups around the most-anticipated sales of major brands were already live, and it was our job to utilize our relationships and expertise to broker the news broadly before the big day.

The Strategy

After receiving details of the sale a week prior to the busiest time of year for shopping nationally, our team worked quickly to lock in press features of their special deals. We made sure to reach out to key commerce and shopping editors at marquee beauty and lifestyle publications that not only had stories in the works, but also already covered major beauty deals to see if we could use our relationships to have them amend their articles to include ColourPop’s Cyber Week deals.

The Result

OVER 9.5 BILLION MEDIA IMPRESSIONS & $75.6 MILLION IN ESTIMATED VALUE

As a result of our efforts, The Brand Agency secured notable mentions in press outlets including ELLE, Harper’s Bazaar, Teen Vogue, BuzzFeed, The Cut and CNN to name a few, all noting ColourPop’s exciting deals that consumers needed to keep tabs on.