
The Challenge
ColourPop Cosmetics was set to launch their Cyber Week deals for the upcoming holiday season. The Brand Agency was tasked with breaking through the noise of the Black Friday & Cyber Monday buzz and secure stories surrounding the news of ColourPop’s exciting sale a week before Black Friday. Most stories and roundups around the most-anticipated sales of major brands were already live, and it was our job to utilize our relationships and expertise to broker the news broadly before the big day.