
The Challenge
Basepaws, the world’s only at-home cat DNA testing company, was best known for making waves on Shark Tank as the “23andMe for felines.” The Brand Agency was tasked with creating and executing an evergreen press campaign for Basepaws, in addition to publicizing its partnership with Facebook’s ”Boost My Business” and Tan France of Queer Eye. Our underlying goal was to create executive visibility for the CEO/Founder through these larger PR goals.