
The Challenge
In anticipation of Halloween, Amazon Prime Video came to The Brand Agency to ask for assistance in promoting their newest genre-hub, called Now Screaming, which was set to house all of their horror titles, such as The Voyeurs, starring Sydney Sweeney, their latest rendition of I Know What You Did Last Summer, Black As Night and much more. To celebrate this launch and their horror content, they put together their very own House of Horrors pop-up shop for the entire month of October, where consumers can experience spooky twists and turns and shop for Halloween costumes inspired by Amazon Prime Video’s latest horror titles.