
The Challenge
The long-awaited debut of Coming 2 America on Amazon Prime Video required a big entrance into the spotlight in order to make it as much of a cultural phenomenon as its first film. On the heels of the sequel’s release, Prime Video came to The Brand Agency to assist with their various promotion plans and overarching marketing efforts. This included mass influencer and celebrity giftings of themed treats, products resulting from the film’s brand partnerships, and iconic apparel from the prequel. In addition to this, Prime Video scheduled a fleet takeover around the country with delivery vehicles wrapped with familiar faces from Coming 2 America, as well as serving meals to those in need in conjunction with local Black-owned restaurants in eight key cities in the U.S.