The Challenge
For the launch of Amazon Prime Video’s newest show, Z – The Beginning of Everything, The Brand Agency took charge of educating the public by launching several activations across the country in “speakeasy” bars and hair salons.
For the launch of Amazon Prime Video’s newest show, Z – The Beginning of Everything, The Brand Agency took charge of educating the public by launching several activations across the country in “speakeasy” bars and hair salons.
Our team took over these locations, branded them out for the show, and invited top press to explore the atmosphere of Z. Through our efforts, we secured coverage in elite outlets for the show. Amazon Prime Video was looking to infiltrate a specific female demographic and our efforts surrounding the salon efforts were able to do that.
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