
The Challenge
The Brand Agency was tasked with amplifying Amazon Prime Video’s marketing efforts for the premiere of their new Amazon Original Movie, Tom Clancy’s Without Remorse, starring Michael B. Jordan. Leading up to the release, Prime Video released an elite drone squad with special movie-themed gifts around the world to influencers, celebrities, and friends of Michael alike. They also collaborated with Twitch to produce a historic “raid” where Michael made a guest appearance on Twitch streamer Swagg’s channel to drum up excitement for the premiere before surprising Veteran streamer WatchTowerR. Many of the marketing beats for the film harked back to Without Remorse’s military themes and gave back to the Veteran community.