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Amazon Prime Video’s All In: The Fight For Democracy

  • Press Recap​

The Challenge

The Brand Agency was tasked with amplifying Amazon Studios’ grassroots bipartisan marketing efforts for their new Stacey Abrams-backed documentary, ALL IN: THE FIGHT FOR DEMOCRACY. The campaign’s multiple arms included a regional voter registration bus tour crisscrossing the United States, a talent ambassador program, educational outreach programs, original purpose driven music from Janelle Monae, and more. Our challenge is to tell each part of this campaign’s story while harking back to the overall unprecedented and historical push Amazon Studios undertook to make this campaign possible ahead of the 2020 Presidential Election. ​

The Strategy

The Brand Agency ensured Amazon Studios’ marketing campaign for ALL IN was represented in the media by telling the overall story of these efforts while focusing on specific aspects with targeted pitches to niche outlets. As a result, thus far we have secured over 3.9 billion media impressions for this campaign from top tier publications such as Forbes, Billboard, AdWeek, ELLE, CNN, and more. ​

The Result

​OVER 3.9 BILLION MEDIA IMPRESSIONS

As a result of The Brand Agency’s efforts, the ALL In: The Fight for Democracy was covered by leading cultural outlets like Billboard and HYPEBEAST, and picked up by national entertainment news publications like Forbes, AdWeek, Elle, and more.

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