
The Challenge
The Brand Agency was tasked with amplifying Amazon Studios’ grassroots bipartisan marketing efforts for their new Stacey Abrams-backed documentary, ALL IN: THE FIGHT FOR DEMOCRACY. The campaign’s multiple arms included a regional voter registration bus tour crisscrossing the United States, a talent ambassador program, educational outreach programs, original purpose driven music from Janelle Monae, and more. Our challenge is to tell each part of this campaign’s story while harking back to the overall unprecedented and historical push Amazon Studios undertook to make this campaign possible ahead of the 2020 Presidential Election.