
The Challenge
The Brand Agency was tasked with building excitement around Amazon Prime Video’s release of Al Pacino’s first TV project ever, Hunters. The Hunters Grindhouse Experience took over an entire block in Highland Park to recreate New York City circa 1977 for a week. The Brand Agency was asked to promote the event to trade, consumer and entertainment media as well as curating a guest list of 1,600 people per day throughout its four-day duration. Effectively reaching consumers at this capacity is a tall order and must be executed strategically.