Overall, the campaign included traditional media placements, radio station giveaways, unpaid influencer procurement and posting, and talent recruitment for seminars and paid appearances. As a result, The Brand Agency secured 1,210,911,960 impressions on behalf of the activation. Highlights included media placements in outlets such as People Magazine, Entertainment Tonight, Us Weekly, E! News, and more. Influencer highlights included names like Delilah Belle, Charlotte McKinney and Kristen Crawley, among others. Additionally, The Brand Agency was tasked with securing consumer press around the Amazon Fire TV Cube Black Friday and Cyber Monday deal. Through our media relationships and strategic pitching, we garnered press in a range of verticals from business and tech to consumer lifestyle. Highlights included Mashable, Forbes, Variety, Fortune, PopSugar and USA Today.