
The Challenge
In preparation for the release of the highly-anticipated Amazon Original film “Being the Ricardos” based on the off-screen lives of Lucille Ball and Desi Arnaz, Prime Video tapped The Brand Agency to amplify their marketing efforts around the premiere. Prime Video collaborated with the nation’s most trendsetting chocolate shop, Compartés, to create a limited-edition red velvet chocolate bar, paying homage to Lucille’s red hair. The Brand Agency was tasked with creating awareness and securing premier press placements ahead of the film’s debut.