The new era of social media has inevitably ushered in a new arm of public relations: influencer marketing. Yet, this is no longer just about paying a celebrity to promote products. Instead, the rise of the creator economy and the ‘solopreneur’ has come forth, encompassing influencers, bloggers, musicians, course instructors, photographers, videographers and more. The Brand Agency is well-aware of the ever-changing times and adjust our strategies as such, so much so that industry trade PR News tapped Priscila Martinez, CEO and Founder of The Brand Agency, for her expertise and knowledge around incorporating members of the creator economy into campaign strategies for 2022.
“Although categories have started to blur most recently, communicators have many considerations when it comes to working with influencers and creators,” says Martinez. Read more on her reasons of evaluating influencers vs. creators for upcoming initiatives in PR News’ piece, “Another Choice for PR Pros: Engage an Influencer or a Creator?“