To give press attending SDCC a special moment to preview the Hulu Animayhem Factory before it opened to the public, The Brand Agency worked with Campfire and Hulu to delineate two hours for press and VIPs prior to opening to the public. The Brand Agency hosted over 186 attendees during the preview hours from outlets like IMDb, Collider, Entertainment Weekly, GamesRadar+, Popverse and many others. To create awareness toward Hulu’s activation, as well as cut through the noise of everything going on around SDCC, The Brand Agency worked to secure pre-event coverage prior to the start of the SDCC festivities. Our team was able to secure an exclusive with Collider, one of the leading entertainment outlets, who detailed what guests could expect in the Hulu Animayhem Factory. Other coverage highlights include Forbes, Adweek, ScreenRant and The San Diego Union-Tribune.

Our team hosted a variety of press throughout the SDCC weekend, allowing them to experience the activation firsthand and share those moments with their audiences. Notable guests included representatives from CNN, Huffington Post, The Hollywood Reporter, and Ranker, contributing to a total of 461 attendees over the course of the event. On-site, we facilitated targeted press appointments with outlets considering coverage and partnered with NBC San Diego to produce and air a dedicated segment highlighting the activation for their local audience. Overall, the campaign generated 4.8 billion total media impressions, an estimated media value of $39 million, and 25.9 million total social impressions. Additional coverage highlights included placements in Deadline, Collider, AiPT!, and numerous other outlets.