For Sephora’s Korean Skincare Experience in New York City, Sephora enlisted The Brand Agency to curate a top-tier guest list of beauty and skincare creators to highlight the brand’s growing focus in the category. Our team identified key tastemakers, coordinated directly with their reps, and ensured smooth attendance.

We also supported Sephora with logistics for the dermatologists brought in for the event, managing travel, lodging, and on-the-ground coordination.

The event welcomed 102 guests, including leading creators like Emely Moreno (6M), Kai Lee (1M), Jillian Gottlieb (407K), Cornelia Dai (281K), and Emily Chen (232K).

Following the event, The Brand Agency captured coverage across social channels, driving over 32 million social impressions and amplifying the strong organic buzz around Sephora’s Korean Skincare Experience.