Ahead of the official laungh of “The Map That Leads to You,” Prime Video worked with The Brand Agency to secure strategic influencer attendance and amplify the event across target audiences in New York City. The agency curated a targeted guest list of lifestyle and entertainment tastemakers based in the area, ensuring strong alignment with the film’s themes and audience appeal.

The results: over 13 million organic social media impressions and an estimated media value of $326K. Influencer coverage helped extend the event’s reach far beyond the screening room, driving organic buzz and deepening engagement with Prime Video’s audience.