Twice a year, The Brand Agency organizes Kering Eyewear’s new collection preview for the North American market In New York City. This happens once In the fall (for Spring/Summer collections) and once In the spring (for Fall/Winter collections). Kering Eyewear relies on us to source the venue and production elements (photographer, furniture, catering, florals, staffing and more) manage the budget, and send out invitations. Our primary goal is to secure press & Influencer attendees to come view the new collection prior to It becoming available to the public. This allows attendees to keep the new styles In mind for upcoming shoots, pulls, styling opportunities and stories.

The Brand Agency consistently delivered beautiful preview events for Kering Eyewear, season over season. All events stayed within tight budget constraints, while remaining aligned with the brands’ pillars In luxury. In 2025 alone, we secured over 160 attendees across our semiannual preview events from every corner of the editorial world. Guests Included press and stylists from publications such as Vogue, GQ, Vanity Fair, The Cut, Harper’s Bazaar, Glamour, W Magazine WWD and more. These Interactions ultimately helped put the products In front of gatekeepers and drove editorial placements for Kering Eyewear’s brands each season.