To celebrate a new chapter in sports excellence, Maui Jim welcomed global golf icon Lydia Ko to its ʻohana, marking a major milestone in the brand’s ongoing expansion within the world of performance eyewear. As a 22-time LPGA Tour champion, three-time major winner, and 2024 Olympic gold medalist, Ko’s precision, style, and dedication to excellence perfectly reflect Maui Jim’s commitment to innovation and clarity—on and off the course.To amplify the announcement, The Brand Agency executed a targeted press strategy designed to position Maui Jim at the intersection of sport, lifestyle, and luxury—leveraging Ko’s stature in the golf world to reinforce the brand’s performance-driven legacy while expanding its reach to fans and athletes worldwide.

The Brand Agency implemented our three-pronged press strategy to boost visibility for the annoucment of Maui Jim partnering with Lydia Ko. This approach included curtain-raiser coverage, official press release, and post-embargo pitching. We engaged leading outlets in fashion, eyewear, and sports for coverage. This resulted in over 161 million media impressions, with features in notable outlets such as Sportskeeda, Essentially Sports, Trend Hunter and many more!