To drive awareness for Hulu’s Anime offering and generate bizz around their presence at Anime Expo 2026, Hulu and Campfire Production Agency tapped The Brand Agency.

Ahead of the expo, The Brand Agency leverage their network of press to secure pre-event coverage leading up to the events. Our team also coordinated on-site press and influencer appointments while at the convention, while pitching out images and details, post-event.

Our team hosted a variety of press and influencers throughout the expo weekend, allowing them to experience the activation firsthand and share those moments with their audiences. Notable guests included representatives from Screen Rant, IGN, ABC 7, and more. Content creator guests include: Toast Marshmallow (130K followers), Toji (106K followers), and more.

Our efforts netted in over 60 press and influencer attendees through the space, over 30 press hits, resulting in 1B organic impressions, and 70 organic social posts resulting in 9M impressions.