In anticipation of Zombies 4: Dawn of the Vampires, Disney Branded Television tapped The Brand Agency to help reimagine the traditional press junket, engaging a new generation of media voices through a two-day influencer experience. We partnered with 20 content creators and saw over 300 organic social posts, generating more than 163M views.

Following the junket, we also led talent and influencer procurement for the film’s world premiere. From securing creators to managing posting protocols and embargoes, our team oversaw the full lifecycle of content creation—resulting in over 277 million organic social media impressions.