The Brand Agency handled all PR for Ray-Ban’s private and consumer events at Art Basel 2025. This Included a VIP party hosted by Ray-Ban Creative Director, A$AP Rocky, and two days of open-to-the-public events for Art Basel attendees. Leading up to the event, The Brand Agency was tasked with curating a high-profile guest list for the VIP night, decimating Invites, and securing RSVPs and attendance. We also handled pre-event pitching, positioning the Clubhouse as a “must see” brand activation during Art Basel. While on-site, we managed a tighty-run door and the photographer, ensuring we got shots of key, mediagenic attendees upon their arrival. Upon receiving final approved images, we used them to pitch media and drive further coverage of the Clubhouse.

Our efforts resulted In over 151 million social media Impressions and 1.2 billion organic press impressions for The Ray-Ban Clubhouse at Art Basel. Key attendees Included Wisdom Kaye, Sofi Tukker, Brad Mondo, Larsa Pippen and even a surprise appearance from Rihanna. We secured widespread coverage from Tier A publications such as Vogue, W Magazine, Forbes, TimeOut, ELLE, Vanity Fair, Page Six and more, making the activation one of the most talked about moments during Art Basel.