To generate buzz and amplify awareness around the announcement of ATP- ranked professional tennis player Alexei Popyrin becoming Psycho Bunny’s first brand ambassador in the tennis space, The Brand Agency was entrusted with executing a high-impact media strategy to ensure broad exposure for this milestone.

Our team implemented a comprehensive three-pronged approach to maximize press coverage before, during, and after the announcement. First, we crafted on-brand messaging for an official press release, ensuring alignment with Psycho Bunny’s core values and bold standard. Next, we leveraged our extensive network of key press contacts across industry trades, retail, fashion, and sports outlets to secure exclusive interviews with top publications WWD and Sports Illustrated's Tennis Vertical, Serve on SI, to break the news ahead of the official release.

Finally, once the release was live, we executed a broad pitching campaign across industry trade, retail, fashion, and sports outlets to secure additional coverage in leading platforms such as Tennis Now, Sports Business Journal, Yahoo! Sports, Fashion Network, and many more. As a result of these efforts, The Brand Agency generated over 333 million media impressions, significantly elevating Psycho Bunny's presence in the tennis space.