IGN teamed up with Prime Video for its annual San Diego Comic-Con party, taking over FLOAT atop the Hard Rock Hotel for an exclusive night of themed experiences, drinks, music, and entertainment. With the event bringing together industry insiders and select ticket holders.

Prime tapped The Brand Agency to identifying and providing the right mix of creators to attend, capture, and amplify the experience across social, while also supporting creator slating and coordination.

The Brand Agency’s strategy generated more than 48.79 million total social media impressions, resulting in an estimated $1.2 million in media value. The activation secured over 140 organic social postings from a wide range of creators and attendees, including Raven Grim (3.2M followers) and Mikaila Baskin (805K followers).