To create a distinctive brand presence within a high-profile celebrity setting, The Brand Agency used their network to secure Eternal Water as the exclusive water sponsor for marquee Hollywood event, Variety’s Power of Young Hollywood. The Brand Agency led an elevated activation at the event celebrating the next generation of actors, musicians, creators, and cultural tastemakers. The Brand Agency developed a premium, experiential brand collaboration designed to drive organic social content, celebrity engagement, and high-impact visibility among influential entertainment and lifestyle audiences.

Our team masterminded the the distribution of 672 bottles of Eternal Water to the event. We worked hand in hand with our contacts at Variety to strategize on placement and activites that could result in virality. Our efforts resulted in the product being placed next to top tier talent like Madison Beer, Sombr, and Tate McRae, to name a few.

The event garnered 1.2 million social impressions and 2.7 billion press impressions, positioning Eternal Water within an elevated, A-list environment while reinforcing its relevance among influential tastemakers and a celebrity audience.