To generate buzz for the release of Camp Rock 3, Disney Branded Television tapped The Brand Agency to support with influencer procurement for the film’s world premiere, alongside talent check in and red carpet management.

Leveraging our strong influencer relationships, our team secured attendance from 125 guests, including former cast alumni, Anna Maria PDT-Kline (371K IG followers,1.3M TT followers), Roshon Fegan (536K IG followers, 716K TT followers), and Matthew ‘M-Dot’ Finley (27K IG followers, 13.4K TT followers).

In addition to former cast, we welcomed entertainment content creator Andra Gogan (1M IG followers, 10.6M TT followers), The Sharpe Family Singers (623K IG followers, 9.7M TT followers), and young actress Cesily Collette (75K IG followers,15.8K TT followers), just to name a few. Our work created viral moments and long-awaited cast reunions.