To celebrate the upcoming launch of Verity, Amazon MGM Studios tapped The Brand Agency to support an immersive experience at the West Hollywood EDITION. The Brand Agency was in charge of curating the guest list and managing on-site talent coordination, bringing guests together for the first screening of the film followed by an interactive dinner and immersive activations inspired by the world of Verity.

Our team welcomed top creators to the screening across the entertainment, BookTok, and lifestyle space, including Jeremiah Brown (2.2M Followers), Emma Norton (9.4M Followers), and GiaNina Paoloantonio (4M Followers), to name a few.

Post-event, our team tracked and captured influencer content across social media, resulting in over 60 million total social impressions by followers and an estimated media value of $1.5 million.