To spotlight its biggest sale of the year—Aloversary—Alo Yoga teamed up with The Brand Agency to drive maximum media impact. The agency executed a strategic press push across top-tier fashion and lifestyle outlets, targeting both women’s and men’s media to align with Alo Yoga’s broader brand messaging.

The results: over 8 billion organic impressions and standout coverage in leading publications such as Men’s Journal, The Daily Beast, Women’s Health, Rolling Stone, Travel + Leisure, InStyle, SELF Magazine, and Woman’s World. The buzz not only captured media attention but also spurred consumer engagement, driving interest and sales during the campaign.